SEO in 2015
Search engine optimization is a lot different now that it was five years ago. In 2015 there are lots of new trends in what people think is important and what actually is for SEO.
Something that has always been really important is having good content. Content cannot be replaced by links or keywords. It’s just the most effective way to make a great website that shows up in searches. Keywords and similar words are still important, but not as important as the actual content.
Since mobile devices are becoming a more popular way of accessing the web, it’s likely that future SEO will rely heavily on optimization for mobile. Responsive web design is extremely important for sites that want to be relevant to today’s crowd. Even if your page ends up on the front page of a google search, if it is not easily navigated on a mobile device, it’s likely you won’t be able to keep anyone on your page for long.
The amount of time that it takes for your site to load can also affect how Google views and ranks your page, not to mention how users interact with your page. No matter how great your content is, if your page won’t load or if it takes for ever, users will lose interest quickly. If your page loads the majority of it’s content in less than one second, you should be on the right track.
Another trend in SEO, especially Fort Worth SEO that I am familiar with, will likely be more reliance on visual media. It’s important to have images, videos, and other visual content on your site. These days, image searches are becoming more and more popular. If your page has good content and images, image searches are a way for people to find your site.
Local searches are another thing to think about if your business or page is only or just more relevant in a certain geographical location. Having an accurate consistent NAP (name, address, phone number) is important for local listings. You’ll want to be listed in as many local directories as you can be, but if your information is incorrect or even inconsistent, it can affect your SEO negatively, at least here for SEO Fort Worth. There are services you can hire to list your business in directories or you can do it yourself.
Staying current on SEO trends, especially Fort Worth SEO that I am familiar with, is important as they are always changing and there are seemingly endless new ways to stay on top of your game and optimize your site.